PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina


  1. Jackie Aina

    Jackie Aina28 日 前

    PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously. We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!

  2. onlooker4564

    onlooker456423 日 前

    That thing of you chanting your own name....weird....

  3. Grace Riccini

    Grace Riccini25 日 前


  4. Blu Blaq

    Blu Blaq6 時間 前

    You are teaching me soooooo much about makeup. ❤

  5. Ivy Aiken

    Ivy Aiken9 時間 前

    it kind of upsets me seeing the jump in shade between the tan and dark. like it is kind of extreme. even tho this is quite good with the diversity the entire makeup community needs to step it up. there are a bunch of slightly different and varying shades in the light but in the dark all the shades are very different and there are definitely shades missing in between. it’s really upsetting because i’m someone who is quite fair but i’m just seeing the favouritism and how unbalanced it is. very disappointing with the entire community with how this is really good but still there is so much improvement that is needed

  6. artemisia trifone

    artemisia trifone12 時間 前

    honestly everyone gave this foundation an Amazing review, i think the beauty comunity is sleeping on this!!

  7. Joy Yi

    Joy Yi日 前

    I don’t think that 100 shades is gimmicky some of us haven’t ever found a perfect shade

  8. Skye bouwkamp

    Skye bouwkamp2 日 前

    People say there’s not enough shades and then they say there’s too many shades. No one will ever gonna be happy with what brands do.

  9. Jackie Aina

    Jackie Aina日 前

    people don’t watch THE FULL VIDEO before commenting and it shows. those of us who are used to being left out are allowed to be skeptical.

  10. 1969Vanessa G

    1969Vanessa G3 日 前

    DG 7 is what Jackie picked. DPG 1 As a correcter. picked. Primer Milk Hydrowater primer.

  11. Mollie Schonberger

    Mollie Schonberger4 日 前

    for those of us ordering online, they have an EXTREMELY extensive shade matcher on their website. I tried it out with several of my foundations and got the same result every time! Way to go, Pur!!

  12. doorframepush

    doorframepush5 日 前

    Teint Idole is over-rated imho. I used to use it, the coverage sucks.

  13. Charity Smith

    Charity Smith6 日 前

    Pls do a video with the fam!

  14. McKenzie Jones

    McKenzie Jones6 日 前

    If you think about every race has their own definition of what is dark for them so it makes sense that their are some colors in the dark category that aren’t dark to you, but they may be dark to people in other cultures who’s used to lighter skin. Does that make sense ?

  15. Jackie Aina

    Jackie Aina6 日 前

    that once again ignores specific demographics of people who ACTUALLY are dark. For example there are some Asian cultures who are just as dark as black people are. If we continuously allow what is the “majority” (white) to set the standard a lot of us will continuously be left out.

  16. Ana Allen

    Ana Allen7 日 前

    wait.. thats it... out of 100 shades thats the darkest? DISPICABLE JACKIE. snd @PURcosmetics 100 fuckin shades means nothing if theres barely any dark shades. white society strikes again competing w each other n not caring b the consumer. ITS NOT AB HOW MANY SHADES U HAVE IN TOTAL ITS AB HOW MANY DARK SHADES THEIR. like jackie said this is a gimmick

  17. Super Kay

    Super Kay7 日 前

    Jackie...did you just hit the whoa? Lmao

  18. A Isse

    A Isse8 日 前

    Thank you for the review. I decided to make a purchase based on your review and used your swatches to pick a shade. The foundation is so great but the brush is just okay. I have been wearing the foundation for 2 weeks and I've been getting so many compliments. When I ask people if they know you everyone is like "of course". I have connected with so many people who also follow you. Thank you Jackie for the swatches and for your honest review. Love from Canada! 💕

  19. Victoria Stone

    Victoria Stone8 日 前

    I love you!

  20. Fermin Ortiz Jr

    Fermin Ortiz Jr8 日 前

    1,000 shades next

  21. Jamie Hargrove

    Jamie Hargrove9 日 前

    Where would you suggest going to get a foundation shade match that would have access to a range of good products.

  22. Jamie Hargrove

    Jamie Hargrove9 日 前

    The mind your childcare comment hit me hard lol

  23. LB Lipney-Burger

    LB Lipney-Burger9 日 前

    Jaaaaackie WHAT foundation brush is that? Dang I want to try it

  24. Oblong Polka Dots

    Oblong Polka Dots9 日 前

    Thank you Jackie for remaining focused and bringing the people what they came for: an honest makeup review. We appreciate the time, effort and insight you put into this review. Keep it up!

  25. ren oops

    ren oops10 日 前

    Your so pretty and funny it not fair you don't even need make up

  26. Trice Tyme

    Trice Tyme11 日 前


  27. The Fallen Star

    The Fallen Star11 日 前

    “Yes my thumbnail is missing”. *I deadass thought she meant the video thumbnail*

  28. A Jar of Jam

    A Jar of Jam11 日 前

    This was such a thorough review. Thank you!

  29. The Fallen Star

    The Fallen Star11 日 前

    Sis send me my shade!!!!

  30. sleepless wanderer

    sleepless wanderer11 日 前

    thanks for such an in depth review! you look amazing

  31. nehv78 Sm

    nehv78 Sm12 日 前

    Your makeup looks good.

  32. z a myers

    z a myers12 日 前

    I might need to go buy that

  33. Lexi Hamm

    Lexi Hamm12 日 前

    only you could complain that 100 shades doesn't fit your standards of the categories... like girl chill you're far from the darkest shade available and there are a variety of undertones... girl you reaching

  34. Jackie Aina

    Jackie Aina11 日 前

    if you don’t have dark skin and you watch my videos you do not get to boss me around about what criticisms are unnecessary. women like me have been excluded from the industry for decades. sit this one out. not everything has to appeal to you, Lexi.

  35. Jackie Aina

    Jackie Aina11 日 前

    I don’t know how you skipped over the part where I actually pointed out the shades are actually diverse and run very dark. how are YOU, someone 10 shades lighter than me, going to tell me, who is actually of dark skin, what I should consider dark enough? who are you in general? because a lot of you think tan is dark and this is why it’s important to have dark skinned black women in the forefront to share THEIR perspectives on what is considered dark enough and what isn’t.

  36. Lexi Hamm

    Lexi Hamm12 日 前

    @Jackie Aina you literally were saying that the shades in "dark" weren't dark... like dude there were still plenty to go through that would be deep enough for you and those deeper than you... it's such an unnecessary criticism

  37. Jackie Aina

    Jackie Aina12 日 前

    what are you even talking about like did you even watch the video...

  38. Gwendolyn Solanke

    Gwendolyn Solanke12 日 前

    I am gonna try this......just because you said I should be able to find my shade and its light weight.

  39. Mack Doesn’t

    Mack Doesn’t12 日 前


  40. Super Kay

    Super Kay12 日 前

    Jackie did you just hit the whoa? 😂😂😂

  41. Betty Bane

    Betty Bane13 日 前

    I’m interested in this

  42. Natty L

    Natty L13 日 前

    Jackie:yes my thumbnail is missing, mind your own business and worry about your childcare Me: Tass 😂😂😂😂😂 *cant breathe *

  43. Books Boots and Music

    Books Boots and Music13 日 前

    Who else will give the entire video a thumbs up because Jackie made ONE funny comment? 🙋🙋🙋🙋😂

  44. The Dodo

    The Dodo13 日 前

    When creating the dark category I think they should actually consult several mediums, medium deep, medium dark, dark, medium deep, deep dark etc people of color to gauge the amount of shades they need to produce then average how many categories they need cuz tbh it makes no sense sending out products and calling it diverse if you're not including half of the population that you're targeting when creating and gauging various shades. Because I know that there are many of our people out there who are so dark they have to literally contour with black eye shadow because they can't find their shade so yes it is a step but we need more. Because I am certain that the number of tones and shades of ppl of colour out there does not stop at just a few deep shades.

  45. Charis Sims

    Charis Sims13 日 前

    Okay but when I think of olive , I think green ?? Somebody help me out 😭

  46. Audriana Tony

    Audriana Tony13 日 前

    O fawk nooo. Where is the theme song sis!! 😂😂

  47. Angie Hoyos

    Angie Hoyos13 日 前

    Guys i just started my youtube chanel from zero, would appreciate some love ❤️

  48. IndiaJL

    IndiaJL13 日 前


  49. Aida G

    Aida G14 日 前

    It feels like ester lauder double wear

  50. Nadia Nanette

    Nadia Nanette14 日 前

    This girl is good. Lol. Jackie Jackie Jackie. Jackie Jackie

  51. Mary Macfadzen

    Mary Macfadzen14 日 前

    It looks like that shade matches you perfectly!

  52. Nikki Raynor

    Nikki Raynor14 日 前

    does anyone know what lashes she’s wearing? 🙏🏻

  53. kilyssah

    kilyssah14 日 前

    Their website is helpful too with finding your shade.

  54. Beatrice2 2

    Beatrice2 214 日 前

    Contacted PUR and they said Ulta decided on the number of shades they would have in the store and which ones, not PUR

  55. Andrea Guerrero

    Andrea Guerrero14 日 前

    Jacki the real MVP tho, suggesting tester bundles for us to find our match in this collection! I'd buy several of those bundles.

  56. Boi I think not

    Boi I think not14 日 前


  57. kldruh

    kldruh14 日 前

    AUNTY JACKIEEE could u make a video of urself fasting for 12 hours like us muslims?

  58. Amoy Hong Ping

    Amoy Hong Ping14 日 前

    I would love to have this collection because i have no idea what is my shade or undertone. And a lot of cosmetic stores by me doesn't have a lot of variety

  59. alwayzjello

    alwayzjello14 日 前

    Where can I buy the minis?

  60. alwayzjello

    alwayzjello14 日 前

    I consider myself in the light to medium category in most foundations, so I was surprised to be in the tan category for this one.

  61. cherrypie37

    cherrypie3715 日 前

    During the summer I am about your complexion, living in Germany is interesting on finding shades. But when your African hair braider call you light in July. There are a lot of shades darker than you.

  62. Sunset Gao

    Sunset Gao15 日 前

    She looks like she isn’t even wearing foundation! Wowowowow

  63. MelonMonay95

    MelonMonay9515 日 前

    I have hope that with 100 shades undertones will be easier for all of us and everyone should have that near perfect match without second guessing or having to mix or manipulate to “make it work” and they look so moisturizing and smooth 😍

  64. Kennedy Montanye

    Kennedy Montanye15 日 前

    Pores? WHERE?!?!

  65. Courtney Bracey

    Courtney Bracey15 日 前

    “No pores found...error 404” 💀. Loved this review!

  66. Eva Marva

    Eva Marva15 日 前

    "100 shades of what SIS? Who is YOU shading? YOURSELF!!??" *Jackie STAPPIT 😭😭💀💀!!* Kite m' viv souple (let me live, please) 😩!!!

  67. Maraviar McCoy

    Maraviar McCoy15 日 前

    Pretty foundation and I also have dry and oily combination skin. It's like for the dark shades it's to light and thanks for sharing your information.

  68. jdeang817

    jdeang81715 日 前

    I bought the pressed powder for my daughter last night, it looks amazing on her!



    Your skin looks beautiful. Even before the foundation!! Gurlllllllll. Love this video. You made me want this foundation even tho I don’t wear full coverage lol

  70. Justine Deruyck

    Justine Deruyck15 日 前

    I wonder if the lighter shades in the categories are supposed to be possible concealor shades for the foundation shades in the category.

  71. Ashley Marie

    Ashley Marie16 日 前

    i love that you upload so much 💙 i never get tired of hearing you & laughing at how silly you are 💙💙 love you auntie jackie 🥰

  72. doombuggy123

    doombuggy12316 日 前

    Shoooooooot, that foundation made your skin look FLAWLESS

  73. AngelsHikari

    AngelsHikari16 日 前

    Cool heading there now!

  74. Monica Williams

    Monica Williams16 日 前

    Jackie is the female version of Kevin Hart. She makes me laugh so hard! Love ya girl!

  75. my dost

    my dost16 日 前

    Does... does she not realise that because something is light on her doesn't mean it's automatically light... like gurl if someone who was deeper then you put on YOUR foundation match it would look white on them. The shade range was bomb and FOR EVERYONE and ya'll still find a way to put down a brand that's so clearly trying...

  76. Aza Briand

    Aza Briand16 日 前

    Maybe it’s just on camera but DG6 looks exactly like your skin ❤️

  77. Laporsche La Belle

    Laporsche La Belle16 日 前

    I got so many goosebumps thinking about how much she changed the makeup world for us brown skin gals omg I’m shook

  78. Catherine Martinez

    Catherine Martinez16 日 前

    Keep killing it I love your reviews! This is Cat I met you at the elfbeautysquad event in NYC! I hope all is well and remember how you said keep pushing with my ASL? I’m still doing that 🔥🙌🏼❤️

  79. Sabrina Mitchell

    Sabrina Mitchell16 日 前

    That's a generous pump, i do love me a generous pump.... Me too sis, me too

  80. MUMT Kayla

    MUMT Kayla11 日 前

    Sabrina Mitchell girl 👏🏻 I just choked on my Reese’s puffs!

  81. Gwen's World

    Gwen's World16 日 前

    Can you do a video about shade matching to your sisters and cousins?

  82. Heather Monroe

    Heather Monroe16 日 前

    Jackie you look so beautiful!!

  83. Isaiah Jerome

    Isaiah Jerome17 日 前


  84. Krys_tal

    Krys_tal17 日 前

    Sadly the ulta's in my area do not carry the deeper shades, surprise, surprise.

  85. Classy Lady

    Classy Lady17 日 前

    That's a pretty foundation on you girl!

  86. Jackie Aina

    Jackie Aina17 日 前

    thank you!

  87. Briante Epps

    Briante Epps18 日 前

    Yes!! I'm glad that this foundation worked for you and wore so beautifully. Looks like PUR really came out the gate SWINGING 🙌❤


    GRACE KALE-LEE18 日 前

    I don’t even wear foundation anymore, but I NEED this! It’s soooo glowy.

  89. Jordan Fincher

    Jordan Fincher18 日 前


  90. Ruru Home

    Ruru Home18 日 前

    No pores found... error 404!! 🤣🤣🤣🤣

  91. Nicole Rocamora

    Nicole Rocamora18 日 前

    Ok so now I have to immediately buy the milk primer AND this foundation. Thanks Jackie

  92. Alejandra Garcia

    Alejandra Garcia18 日 前

    Love watching you, always making me laugh!😂❤️

  93. Halie Knowles

    Halie Knowles19 日 前

    Hey @jackieaina I think your Instagram was hacked bc for some reason I’m blocked. Would love it if you could reach out so I could continue supporting you on all your platforms❤️

  94. Ashley Smith !

    Ashley Smith !19 日 前

    OK ! So am I the only person digging this calm black look or whatever 😁

  95. Jai Fierce

    Jai Fierce19 日 前

    I swear I freaking love herrrrr! 😂💀

  96. Tatyanna Aaliyah

    Tatyanna Aaliyah19 日 前

    Auntie just start your own cosmetic line pleaseeeeeee!!!! 😩😩😩😩

  97. Mrudula Akkinepally

    Mrudula Akkinepally19 日 前

    Love the content! But please do an updated best concealer video!!! Thank youuuu

  98. Sugru Y

    Sugru Y19 日 前

    Jackie is basically the iiSuperwomanii of the beaut community

  99. K H

    K H19 日 前

    You seem angry in this video....

  100. Jalah Davis

    Jalah Davis19 日 前

    So how do you get the full box

  101. Tara Morin

    Tara Morin19 日 前

    Hi friends watching this video! If you’re like me and want to pick up this foundation but not pay for shipping costs, ALL 100 shades are available on Kohl’s website (20 per listing so you have to find your category, then pick your shade) and it ships free to your local store! So you can either get it off the Pur website and pay shipping if you just want it directly, or you can get it shipped free and go pick it up if you have a local Kohl’s. Just wanted to help out :)

  102. Lizzeth Morales

    Lizzeth Morales19 日 前

    I really wanna go get this now. Look what u made me do! Making me wanna spend money! I'm supposed to be saving!! Lol. Love you gurrllllll!!!!

  103. Maxi Edwards

    Maxi Edwards19 日 前

    I love the way you support other influencers of color. Nyman actually shouted you out on one of her last videos as well. Kudos ladies. I love it!

  104. Briana Hanks

    Briana Hanks19 日 前

    I'm LIVING for this eye look and the foundation is truly flawless based on your and Alissa's video

  105. Miz Honey

    Miz Honey19 日 前

    Imagine my surprise to realize I was “dark” in makeup. Up until the last couple years even being medium by black standards my shade has been one of the last shades in the line or I’m forced to mix the jump between two shades just left me out completely

  106. Malene von-Ahnen

    Malene von-Ahnen19 日 前

    Buuut whyyy is it soo hard to make deep deep dark foundations?? I dont get it...Is there some ingredient thats expensive or? Not enough help in the lab? I mean Nyma's skincolor +++ needs bronzer, contour and foundations...fair foundations are all over, we dont need more fair foundation options!!

  107. AngelaMUA

    AngelaMUA19 日 前

    "Calmfully" 🤣🤣🤣

  108. Isabel Manahl

    Isabel Manahl20 日 前

    “Y’all got the secret sauce we need to talk”😂😂

  109. ASHLYN

    ASHLYN20 日 前

    Am I the only one who has pale ass skin but I still watch Jackie bc she has such a great personality and it’s interesting to see how foundations look on other skin tones.

  110. Thrifting Mama

    Thrifting Mama20 日 前

    Excited for this foundation because I’m 420-430 in Fenty and don’t want to buy both so I need one foundation that matches me better.